OCA Caminos, Obras y Asfaltos launches a new corporate image, logo and a website in the break of a new era for the company.
OCA’s logo has been developed thanks to the company’s joined efforts with Punto GA Comunicación. The new image maintains the company’s traditional green and black
colors and incorporates a new design of curves evoking a road section, a call to one of OCA’s main business units. The logo combines different colors to represent the company’s diverse activities.
The new brand also incorporates a new corporate claim: Avanzando en firme (moving forward). The expression summarizes the vision of the company’s new era. The polysemic nature of the claim in Spanish can be related to both the new vision and to one of OCA Obras, Caminos y Asfaltos’ main activities: the production, implantation and maintenance of asphalt pavement for all types of infrastructures.
The launch of the logo coincides with the company’s website update also developed by PuntoGA Comunicación. The news site will be use as a tool to introduce the company to potential clients and stakeholders, as well as to be more transparent in its communications. You can visit OCA’s new website at: www.ocasa.es